Influencer marketing is becoming more and more an interesting area of marketing for marketers who want to live behind traditional channels and experiment with new and promising channels.
Below I introduce some of the best influencer marketing courses online which will help aspiring marketers to grasp an understanding and develop their influencer marketing campaigns.
Data-driven Influencer Marketing Course
Online Course by CXL Institute
It is a very comprehensive course that covers the basics of influencer marketing landscape and gives you several handy tools and resources to get started with your marketing campaign.
The instructor has years of experience in the field which makes this course material trustworthy.
CXL Institute gives a 7 day free trial but you will have to pay for a monthly subscription afterwards to get your certificate. The training platform also offers a scholarship to get access the lessons for 12 weeks.
Course fee: 7-day free trial available
Course length: 3 hours
Certificate: Available (Monthly Subscription)
Instructor: Siim Säinas
10 Influencer Marketing Strategies
Online Course by Udemy
This course is rated as #1 online course on influencer marketing topic on Udemy.
It is a 10 step approach to creating and implementing an influencer marketing strategy. By the end of the lessons, you will be equipped with knowledge of finding, accessing and contacting influencers, how to handle juridical aspects of the campaign, how to implement and measure your campaigns.
Nik brings some really good practical examples that can help digital marketers with their influencer promotions.
Course fee: Paid
Course length: 3 hours
Instructor: Nik Swami
Influencer Marketing Strategy
Online Course by Coursera
Coursera offers an online course on influencer marketing covering strategy and tactics. It suggests a two-step flow model of communication for B2B, B2C, and nonprofit organizations to implement.
The course also proviides a lot of techniques on how marketers can promote the value of Influencer Marketing to our stakeholders.
Course fee: Free to audit
Course length: 26 hours
Certificate: Available (paid)
Instructor: Greg Jarboe
Other Resources about Influencer Marketing
Hype Auditor’s Blog
Hype Auditor is an AI-powered tool for identifying influencers on social media and analyzing their performance. They share interesting and insightful articles on their blog about influencer marketing on Instagram.
Traackr is a data-driven influencer marketing platform that gives marketers influencer data set and tools to manage their campaigns. It is basically a CRM for influencer management.
On their blog, they share how-to guides, success stories and top influencers in different spheres and industries.
Influencer Marketing Hub
Influencer Marketing Hub is my favourite source of information and I would call it “Wikipedia for influencer marketing”. Any topic that comes to your mind, they have it covered.
I hope that you find this article helpful and that you are already to get started with influencer marketing courses online.
Good luck on your way of an influencer marketing campaign!
Lilit Broyan – Digital Marketing Strategist